TrueFit Technology- HIL Limited partnered with ISH India

HIL Limited partnered with ISH India’s First Virtual Edition to promote their TrueFit Technology for leak proof pipes and fittings

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HIL Limited partnered with ISH India’s First Virtual Edition to promote their TrueFit Technology for leak proof pipes and fittings

CK Birla Group-owned building material solutions company, HIL Limited’s Birla HIL Pipes recently partnered with ISH India’s First virtual edition powered by Indian Plumbing Association (IPA). The two days virtual international trade fair in September was attended by leading brands in plumbing, sanitation and water management sectors globally. The comprehensive digital platform assisted focussed visitors like architects, interior designers, construction industry, builders and developers, MEP consultants, urban city planners, municipal engineering departments and the hospitality segment to browse from a gamut of building technology products and solutions such as Birla HIL Pipes with TrueFit Technology which assures leak proof joints in Pipes and Fittings. 

HIL Limited has always encouraged future ready products and solutions which are at the forefront of innovation. Commenting on the experience of participating at this year’s ISH, Mr. Dhirup Roy Choudhary, Managing Director and CEO, HIL Ltd said, “We are happy to have partnered with ISH India and IPA in their first ever virtual edition that has been organized amid the pandemic. When physical meetings can be risky, ISH India has provided us with a platform where, in just 2 days’ time, we were able to organize over 100 virtual meeting with MEPs, builders and various key stakeholders to explain about our product, Birla HIL Pipes and showcase our “TrueFit Technology” along with the range of environment friendly, non-toxic, anti-microbial pipes and fittings to the entire plumbing community, for which we have received a very positive response.” 

HIL Limited carries a legacy of 70+ years which is backed by 150 years legacy of CK Birla Group. This trust is reflected in all the products by HIL and the most trusted one among these would be their plumbing solution, Birla HIL Pipes.  

Birla HIL offers a wide range of SKU’s which include cPVC, uPVC, SWR, Column and Pressure Pipes that are ideal for household, industrial and commercial applications. The TrueFit Technology and uniquely designed corrosion-resistant products makes these best-in-class in the pipes and fittings category. 

About HIL 

Established in 1946, HIL Limited is a flagship company of the $2.4 Billion conglomerate, CK Birla Group. The company offers comprehensive building materials and solutions for 70+ years and has achieved market leadership by developing and marketing most sustainable and relevant products which are future ready, high quality and have innovation at its core. HIL has 5 major brands- Charminar, Birla Aerocon, Charminar Fortune, Birla HIL and recently acquired German flooring brand, Parador. The company boasts of 21 state-of-the art manufacturing facilities in India, and 2 manufacturing sites in Germany and Austria. 

It is committed to innovation through dynamic R&D facilities in India and Germany. Having pioneered in green technology keeping in mind the paradigm shift to green building materials almost a decade ago HIL diversified into a vast range of products that are environmentally viable and conducive. Given its strong emphasis on customer centricity, HIL Limited also ensures a widespread reach through an extensive sales and distribution network spread across India and 80+ countries globally. Its strengths are truly its employees, loyal dealers and satisfied customers. With consistent efforts to grow the business sustainably, HIL is also certified as Great Place to Work ® for the second time in a row, Top 30 best Manufacturing companies in India. The company also has been a recipient to the Iconic Brand Award, Asia’s Most Trusted Company Award, Best Company of the Year, Employer brand Award and has been maintaining the Superbrand status for many years now.