Hyundai Construction Equipment Americas (HCEA) of Norcross, Georgia, has expanded its North American authorized dealer network with the addition of First Choice Farm & Lawn, which has three locations in Tennessee and one in Kentucky. Family-owned and operated First Choice has been owned by brothers Ron and Don Parks since 2012 along with their partners, Roger and David Williams. In the last eight years, the company has added two locations and is building a fifth location outside of Memphis, according to a news release from Hyundai.
With the addition of this new dealership, Hyundai’s North American network now includes more than 80 dealerships operating in just more than 180 locations. These dealerships offer sales, service and parts for the full line of Hyundai excavators, wheel loaders, compaction rollers and other construction equipment.
Ed Harseim, HCEA district manager, south central, says, “With their extensive coverage and aggressive customer-first approach, First Choice is the right partner for us to help us grow the Hyundai brand name in western Tennessee and western Kentucky.”
Hyundai sales, service and parts teams deliver regular product and service training to ensure dealer partners can provide top-caliber support to meet the growing business needs of Hyundai Construction Equipment customers, the company says.
HCEA offers a full line of crawler excavators, ranging from compact models to mass excavators, as well as wheeled excavators, wheel loaders, compaction equipment and hydraulic breakers.